How to experience the K-pop industry in Seoul

Seoul is where the K-pop industry actually lives, and a surprising amount of it is open to fans. You can photograph the big label headquarters, sit in on a live TV music show, take a dance class, or work through the themed cafes and shops. Our guide to K-drama filming locations covers the screen side; here is the music side.

Visit entertainment company headquarters

HYBE Corporation

HYBE, the powerhouse behind BTS, SEVENTEEN, and NewJeans, has its headquarters in Yongsan. While the building itself is not open to the public, fans often gather outside to take photos. Previously, the HYBE Insight Museum offered interactive exhibits, but it has been permanently closed as of 2026. (delibinu.com)

• Address: 42 Hangang-daero, Yongsan-gu, Seoul
• Nearest Station: Hannam Station (Line 6), approximately a 10–15 minute walk

Tips:

• Visit during daytime for better photos.
• Respect security measures and avoid blocking entrances.

SM Entertainment

SM Entertainment, home to artists like EXO, aespa, and NCT, previously operated the SMTOWN COEX Artium in Gangnam. However, as of 2026, the museum and café have undergone significant changes, and the venue is no longer a major public attraction. The official SM merchandise shop in the area remains open. (delibinu.com)

• Address: 513 Yeongdong-daero, Gangnam-gu, Seoul (COEX Mall)
• Nearest Station: Samseong Station (Line 2), Exit 5 or 6

Tips:

• Check SM Entertainment's official channels for the latest opening status before visiting.
• Explore the COEX Mall, one of Asia's largest underground malls, during your visit.

YG Entertainment

YG Entertainment's headquarters, located in Mapo-gu, is not open to the public, but the exterior remains a popular photo spot for fans. The nearby YG Select Shop sells official merchandise. (delibinu.com)

• Address: 7 Huiujeong-ro 1-gil, Mapo-gu, Seoul
• Nearest Station: Hapjeong Station (Lines 2 & 6), approximately a 5–10 minute walk

Tips:

• Be mindful of security and avoid lingering around the building.
• Combine your visit with a trip to nearby Hongdae, known for its live-music venues and street culture.

JYP Entertainment

JYP Entertainment's headquarters in Gangdong-gu is primarily an office and training facility with no public attractions or official stores on-site. The building is not commonly visited by fans. (delibinu.com)

• Address: 205 Gangdong-daero, Gangdong-gu, Seoul
• Nearest Station: Gangdong-gu Office Station (Line 8), approximately a 10-minute walk

Tips:

• As there are no public attractions, consider exploring other K-pop-related sites in Seoul.

Attend live music shows

A live TV music show is a highlight for many fans, and our guide to buying tickets for Korean performances walks through the booking sites. Major broadcasting stations in Seoul host weekly music programs featuring performances by popular idols.

KBS Music Bank

KBS's "Music Bank" airs every Friday and offers limited tickets to international fans. Tickets can be reserved through the official KBS website.

• Location: KBS Hall, Yeouido
• Nearest Station: National Assembly Station (Line 9), Exit 4

Tips:

• Arrive early to secure a good spot, as seating is often on a first-come, first-served basis.
• Check the KBS website for ticketing details and show schedules.

SBS Inkigayo

SBS's "Inkigayo" airs on Sundays and also offers tickets to fans. Information on ticketing is available on the SBS website.

• Location: SBS Prism Tower, Sangam-dong
• Nearest Station: Digital Media City Station (Line 6), Exit 9

Tips:

• Be prepared for long waiting times, as fan clubs often queue early.
• Follow the official SBS channels for the latest ticketing information.

Explore K-pop themed venues

K-Star Road

Located in the Gangnam district, K-Star Road features large, colorful bear statues representing popular idol groups. This photogenic street stretches between Apgujeong Rodeo Station and Cheongdam Station. (seoultourism.org)

Tips:

• Visit during daylight hours for the best photo opportunities.
• Combine your visit with nearby entertainment company headquarters.

HiKR Ground

Situated near Cheonggyecheon Stream, HiKR Ground is a free multimedia hub that immerses visitors in K-pop culture. The second floor features an XR Live Studio where you can create your own K-pop music video. (seoultourism.org)

Tips:

• Admission is free, making it a budget-friendly option.
• Check the Korea Tourism Organization's website for current exhibitions and events.

Participate in K-pop experiences

Dance classes

Several studios in Seoul offer K-pop dance classes taught by professional choreographers. Classes typically last 60–90 minutes and cater to all skill levels. Prices range from ₩30,000 to ₩60,000 per session. (seoultourism.org)

Tips:

• Book classes in advance through platforms like Klook or Trazy.
• Wear comfortable clothing and be prepared for a workout.

Recording studio experience

Studios like KING STUDIO offer experiences where you can record a K-pop song with professional guidance. Sessions typically cost ₩50,000 to ₩100,000. (seoultourism.org)

Tips:

• Reserve your session ahead of time to ensure availability.
• Choose a song you're comfortable singing to make the most of the experience.

Themed photoshoots

Participate in K-pop-themed photoshoots available in areas like Gangnam and Hongdae. Professional photographers provide various backgrounds and props to create idol-like images. Prices start around ₩20,000 for basic packages. (seoultourism.org)

Tips:

• Bring multiple outfits to diversify your photos.
• Communicate your preferred concepts with the photographer beforehand.

Visit fan cafes and merchandise shops

Line Friends Store & Café

Located in Hongdae, the Line Friends Store & Café features BT21 merchandise, a collaboration between BTS and Line Friends. The multi-floor store offers a variety of character goods and photo zones. (dealseoul.com)

Tips:

• Visit during weekdays to avoid crowds.
• Check for exclusive merchandise available only at this location.

Cube Café

Operated by Cube Entertainment, Cube Café is a popular spot for fans of (G)I-DLE, Pentagon, and BTOB. The café offers a range of beverages and displays artist memorabilia. (seoultourism.org)

Tips:

• Keep an eye out for special events or promotions related to Cube artists.
• Try the signature drinks named after Cube artists.

Attend fan meetings and events

Keep an eye on official fan club announcements and entertainment company websites for information on fan meetings, signings, and other events. These gatherings provide opportunities to interact with idols and fellow fans.

Tips:

• Join official fan clubs to receive timely updates on events.
• Be prepared to follow specific guidelines and etiquette during events.

With a bit of planning you can build a whole trip around this, from a Friday Music Bank taping to a dance class in Hongdae. For the wider picture, see the K-pop, K-drama and film section.